About Us

Welcome to REPEAT LABELS, where two friends with a passion for fashion have come together to create a space for sustainable style!

It all started with a chance meeting on the school run, where we discovered our mutual love for looking and feeling great in clothes. We believe that fashion should not only be beautiful but also ethical. In a world where fast fashion contributes to overflowing landfills and a culture of overconsumption, we decided to take a stand by starting our second-hand clothing business in Poole.

Our boutique quickly became a local favourite, where community members enjoyed personalised styling sessions and stepped out of their comfort zones with new looks. With our unique Buy, Wear, Swap, and Repeat programme, customers could bring in their gently-used clothes for cash or store credit, allowing for guilt-free shopping and sustainable fashion choices.

As we adapted to the challenges brought by COVID-19, we expanded our reach online, bringing our curated selections to a broader audience. Our mission was (and continues to be) to inspire everyone to create their own unique style with key pieces that suit their body type and occasion.

Today, we are proud to embrace the surplus clothing industry, maintaining our commitment to sustainable fashion while offering an even wider variety of sizes and styles for our customers.

Join us in making fashion choices that are kind to the planet. Together, we can redefine style while rescuing beautiful clothes from going to waste!